Since 1998 High Plains Advisors has provided investment advisory services based on economic theory and empirical research that we believe to be appropriate and prudent. We create portfolios for the unique needs of each client based on our belief that markets reward long-term investors.

Simple: We believe that market timing and security selection are not effective long-term strategies. Therefore, we embrace what we believe to be a simple but more effective strategy of a long-term exposure to equity and fixed income markets around the world. We believe financial markets have rewarded long-term investors with growth that has more than offset inflation.

Sophisticated: Our best understanding of economic theory and empirical research is the basis of our investment approach. Many investors utilize what we believe to be speculative strategies, such as market timing and security selection. However, we believe that higher expected returns are more likely to come from exposure to the dimensions of expected returns within a well-diversified portfolio. These dimensions include the market premium, size premium, value premium, and profitability.

Sound: We strive to take the emotions out of the investing process. By managing expectations, we work to create an investment process that is educational, enjoyable, and less worrisome. Diversification and discipline are key components of a prudent investment strategy.